Protergia: Winter Lover
Media Type:
TV
Brand
Agency
Country:
Industry:
Greece isn't a winter destination for a reason. Therefore, it's in the DNA of Greeks to favour warmer temperatures (and of course a warm house is an expensive thing). Still, there are a few that oppose this. A silent minority that dares to prefer winter to summer. And they are silent for a reason, as Greek people don't debate over this matter. The Winter Lover campaigns plays with this insight in a humorous way. And although, as mentioned, there is no room for debate, Protergia still claims that it is okay to favour winter… especially if you have the Double Energy Value. Although you might find yourself enjoying the season alone.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Directors:
Andreas Grigoriadis, Giannis Sorotos, Dimitra AndrikopoulouArt Directors:
Ioanna Terekidou, Panos NouveloglouAccount Director:
Maria FoskolouAccount Supervisor:
Agapi GkotsikaAccount Executive:
George MitsoulasProduction Company:
Filmiki ProductionsDate:
December, 2023
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025