Ad of the Day | RAF: Initialise
Media Type:
Online
Brand
Agency
Country:
Industry:
The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand perspectives, all from a mobile or tablet and without the need for a VR headset. The viewer is placed at the centre of an RAF humanitarian operation, and the tension and jeopardy build as the mission intensifies.
Credits
Advertising Agency:
Engine, London, UKHead of Film:
Melody SylvesterCreative Director:
Christopher RingsellHead of Creative Technology:
Kim LawrieSenior Creative Technologist:
Simon CumminChief Strategy Officer:
Matt RhodesAccount Management:
Richard Williams, Olivia ConroyHead of Production:
Anita OsbourneProduction company:
EngineDirector:
Ryan DzierzekProducer:
Max ThomasDirector of Photography:
Tony C MillerEditor:
James DemetriouPost Production:
Axe & IronPost Supervisor:
David CliftonSound Company:
FactorySound Producer:
Mikey HillSound engineer:
Phil BollandColourist:
Matt TurnerDate:
August, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer