Roku: Love at First Play

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Professional Services

Roku, the No. 1 TV streaming platform in the United States, Mexico, and Canada, is launching its new campaign for Latin America, created by Ampfy, to introduce the Roku Streaming Stick and Roku Streaming Stick Plus™. The devices arrive on the market with the goal of simplifying the streaming experience and turning any TV into a Smart TV. Under the concept “Roku – Love at First Play,” the campaign tells the story of a man who rediscovers the pleasure of watching television after transforming his regular TV into a smart one

Credits

Advertising Agency:

Ampfy, Sao Paulo, Brazil

CEO:

Andre Chueri

CCOs:

Andrea Siqueira, Fred Siqueira

Creative Director:

Mayara Ribeiro

Creative Team:

Carolina Gross Marques, Julia Garicochea, Mariana Piagentini Abrahao, Ygor Silva

CSOs:

Gabriel Borges, Amanda Agostini

COO:

Douglas Bocalao

Client Services Director:

Gabriella Ramalho

Account Management:

Marcella Lyra

Strategy:

Victoria Aronis

Project Management:

Thaiz Zerbini

VP of Media:

Sergio Brotto

Media Director:

Nayara Freitas

RTV Production:

Carolina Godoy, Felipe Hohagen

Client Approval:

Lara Kuriki, Luisz Bianchi

Production Company:

Sugarcane Filmes

Director:

Igor Selingarde

Executive Producer:

André Mortara

Director of Photography:

Caio Nigro

Art Director:

Tamara Soriano

Production Coordinator:

Murilo Paiva

Account Service:

Bruna Nogueira

1st Assistant Director:

Tazz Bastos

Costume Designers:

Marina Araujo, Jaqueline Cimadon

Post-Production Coordinator:

Marcela Antunes

Editor:

Igor Selingarde

Color Grading:

Psycho N’look

Motion Graphics:

Node Post

Finishing:

Olavo Ribeiro

Sound Production Company:

Da House

Music Production:

Silvinho Erne, Lucas Mayer

Executive Production:

Andrea Oliveira, Carol Masseti

Mixing, Sound Design & Finalization:

Lucas Mayer, Rodrigo Deltoro

Date:

October, 2025

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Magic Mind Unleashes The "Lil' Genius" Inside All of Us

Sep. 14, 2026

Magic Mind Unleashes The "Lil' Genius" Inside All of Us

The campaign uses fast-paced, offbeat humor to explain the unique product benefits while dramatizing the highly relatable problem Magic Mind solves

Production Company Florence Welcomes London-Based Director TARAN

Sep. 14, 2026

Production Company Florence Welcomes London-Based Director TARAN

TARAN has built an increasingly international portfolio across advertising, fashion and music, with commercial work spanning films for brands like Adidas, Amazon Prime