Rongchang: Butty and Belly (Bloody Rebirth)

7.7

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

China

Industry:

Pharmaceutical

A cute animated backside and an animated belly character, called Butty & Belly respectively, feature in a campaign to promote the Gangtai’s Innovative New Anti-Haemorrhoid Patch.

Credits

Advertising Agency:

Cheil, Beijing, China

Creative Directors:

Jacky Lung, Dechun Qiu

Art Director:

Junli Hu

Copywriter:

Yanting Lin, Vickie Wang

Account Director:

Sofia Liu

Director/ Production Co:

Beijing TaiPingShengShi

Producer:

Leo Lee

Post Production / Sound Design :

Eallin

Date:

April, 2017

Latest News

Jun. 09, 2026

The Paris Executive Jury Session Concludes as Gerety Awards 2026 Shortlist Discussions Begin

The Gerety Awards executive jury in Paris was led by Gabrielle Attia, Creative Director at Marcel, alongside a jury of creative leaders from across the region

Jun. 09, 2026

Football Goes Vertical as Studio Birthplace Turns a Rainforest Canopy into a Pitch for WWF's "Team Forest"

The film invites audiences to see the rainforest through a different lens: as the field of play itself