Rongchang: Butty and Belly (Hero of Hot Pot)

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

China

Industry:

Pharmaceutical

A cute animated backside and an animated belly character, called Butty & Belly respectively, feature in a campaign to promote the Gangtai’s Innovative New Anti-Haemorrhoid Patch.

Credits

Advertising Agency:

Cheil, Beijing, China

Creative Directors:

Jacky Lung, Dechun Qiu

Art Director:

Junli Hu

Copywriter:

Yanting Lin, Vickie Wang

Account Director:

Sofia Liu

Director/ Production Co:

Beijing TaiPingShengShi

Producer:

Leo Lee

Post Production / Sound Design :

Eallin

Date:

April, 2017

Latest News

Sep. 11, 2024

Olly Murs Joins CG Storks in Scratchy Bottom for Pampers

Great Guns’ Ben Brand directs the online campaign set in an English clifftop valley

Sep. 11, 2024

Amplify's new Innovation Practice "FUTURES" Releases Prototypes to Drive Experiences + Culture

Innovations including spaceeats, the doomscroller and sonic affections, aim to make people more connected