Samsung: Outernet London

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Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Electronics, Technology

Samsung unveils a bold, immersive brand activation at London’s Outernet to mark the global launch of its latest foldable devices – the Galaxy Z Fold7, Z Flip7 and Watch8 – revealed last night at Galaxy Unpacked 2025. Transforming the Outernet’s Now Building into a 360-degree digital showcase, the experience brings to life Samsung’s new foldables through immersive storytelling, striking screen content and real-world interaction.

Credits

Advertising Agencies:

Iris London, UK, Cheil London, UK

Managing Partner Iris:

Rachael Born

Business Lead:

Annabel Baker

Account Director:

Lizzie Harker

Senior Account Director:

Lisa Dickinson-Fox

Production Director:

Sarah Fry

Producer:

Ella Wilson

Chief Creative Officer:

Menno Kluin

Creative Director:

Jan Pruijser

Senior Creative:

Diccon Driver

Senior Creative:

Alan Wilson

Design Director:

Nick Roberts

Design Lead:

Brian Gartside

Senior Designers:

Deanna Bains, Filipe Alonso

EVP, Cheil:

Minsoo Kee

Head of Client Service:

Minyoung Cho

Head of Retail & Experiential:

Hogil Jung

Director of Retail:

Kisung Cho

Project Manager:

Luke Laerman

Senior Production Manager:

Simon Robxon

Project Manager & Designer:

Seowon Park

Project Manager:

Minkyu Kim

Screen CGI Production:

Inertia

Executive Producer:

Gemma Garman

Founder and Executive Creative Director:

Thomas Valente

Screen Production:

Outernet

Sr. Dir, Client Experience:

Kimberly Anastase

Project Director:

Scott Brock

Event Production Partners:

Rose Williams, Sam Gregory

Event Logistics:

Leon Cole

Dir, Creative Tech:

Jad Zouein

Tech Production Lead:

Andres Pachon

Network & Infrastructure Lead:

Adrian Collymore

Mobile Experience (MX) Vice President of Product and Marketing, UK&I:

Annika Bizon

Head of Brand, Samsung UK:

Alex Conaway

MX Brand Lead, Samsung UK:

Lucy Coombs

Marketing Lead, Premium Smartphone, Samsung UK:

Murray Gordon

Marketing Manager, Samsung UK:

Rohini Mehan

Marketing Executive, Samsung UK:

Thomas Cunningham

Global Retail Lead & CX Lead, Samsung UK:

Bora Yucel

Head of Retail & Contact Centre Activation & Experiential Consumer Activation, Samsung UK:

Rishi Malhotra

Retail Experiential Project Manager:

Alice Minihan

Jnr. Retail Experiential Project Manager:

Orlagh Smith

Date:

July, 2025

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