Samsung: Outernet London

0.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Electronics, Technology

Samsung unveils a bold, immersive brand activation at London’s Outernet to mark the global launch of its latest foldable devices – the Galaxy Z Fold7, Z Flip7 and Watch8 – revealed last night at Galaxy Unpacked 2025. Transforming the Outernet’s Now Building into a 360-degree digital showcase, the experience brings to life Samsung’s new foldables through immersive storytelling, striking screen content and real-world interaction.

Credits

Advertising Agencies:

Iris London, UK, Cheil London, UK

Managing Partner Iris:

Rachael Born

Business Lead:

Annabel Baker

Account Director:

Lizzie Harker

Senior Account Director:

Lisa Dickinson-Fox

Production Director:

Sarah Fry

Producer:

Ella Wilson

Chief Creative Officer:

Menno Kluin

Creative Director:

Jan Pruijser

Senior Creative:

Diccon Driver

Senior Creative:

Alan Wilson

Design Director:

Nick Roberts

Design Lead:

Brian Gartside

Senior Designers:

Deanna Bains, Filipe Alonso

EVP, Cheil:

Minsoo Kee

Head of Client Service:

Minyoung Cho

Head of Retail & Experiential:

Hogil Jung

Director of Retail:

Kisung Cho

Project Manager:

Luke Laerman

Senior Production Manager:

Simon Robxon

Project Manager & Designer:

Seowon Park

Project Manager:

Minkyu Kim

Screen CGI Production:

Inertia

Executive Producer:

Gemma Garman

Founder and Executive Creative Director:

Thomas Valente

Screen Production:

Outernet

Sr. Dir, Client Experience:

Kimberly Anastase

Project Director:

Scott Brock

Event Production Partners:

Rose Williams, Sam Gregory

Event Logistics:

Leon Cole

Dir, Creative Tech:

Jad Zouein

Tech Production Lead:

Andres Pachon

Network & Infrastructure Lead:

Adrian Collymore

Mobile Experience (MX) Vice President of Product and Marketing, UK&I:

Annika Bizon

Head of Brand, Samsung UK:

Alex Conaway

MX Brand Lead, Samsung UK:

Lucy Coombs

Marketing Lead, Premium Smartphone, Samsung UK:

Murray Gordon

Marketing Manager, Samsung UK:

Rohini Mehan

Marketing Executive, Samsung UK:

Thomas Cunningham

Global Retail Lead & CX Lead, Samsung UK:

Bora Yucel

Head of Retail & Contact Centre Activation & Experiential Consumer Activation, Samsung UK:

Rishi Malhotra

Retail Experiential Project Manager:

Alice Minihan

Jnr. Retail Experiential Project Manager:

Orlagh Smith

Date:

July, 2025

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Voyager Backs Debut Album From Longtime Collaborator "Melanson"

Jul. 09, 2026

Voyager Backs Debut Album From Longtime Collaborator "Melanson"

Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth

Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption

Jul. 09, 2026

Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption

As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth