Samsung: Jaden Smith

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

South Korea

Industry:

Electronics, Technology

Samsung’s star-studded launch of the Galaxy Z Fold7 and Z Flip7 reached a climactic fever pitch with the release of its final film starring the one and only Grammy Award-winning artist, Doechii. Directed by Kasra Farahani of Chromista and shot by cinematographer Markus Förderer, the campaign artfully portrays the endless creative possibilities that unfold when working with a device that is powerful, intelligent, yet portable.

Credits

Advertising Agency:

Chromista

Executive Director:

Stephanie Williams

Senior Producer:

Bethany Novak

Supervising Producer:

Rachel Svatos

Product UX:

Lauren Werner

Director:

Kasra Farahani

Co-Founder, Executive Producer:

Ted Robbins

Partner, Executive Producer:

Adina Birnbaum

EPs:

Justin Pollock, David Schiavone

Producer:

Alec Sash

Post Producer:

Lizzy Harris

Director of Cinematography:

Markus Förderer, ASC

1st AD:

Peter Jackson

Bolt Operator (NY):

Riley Morgan

Bolt Techs (NY):

Simon Manne, Calvin Falk

VFX Supervisor:

Aaron Raff

London Production Service:

MrMr Films

Producers:

Martha McGuirk, Katie Lambert

1st AD:

Sascha Marden

Bolt Operator (London):

Tomi Keeling

Editorial:

The Quarry/Cut & Run

Editors:

Ben Campbell, Sam Jones, Tyrone Rhabb

Assistant Editors:

Miles Higginson, Roman Kuznets, Lawrence, Lakshmanan

VFX (Creativity Machine & The Real Flex):

Mathematic

VFX (The Shapeshifter):

Hey Beautiful Jerk

Mix:

One Thousand Birds

Storyboards:

Raymond Prodo

Talent:

Dylan Efron, Jaden Smith, Doechii

Date:

July, 2025

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