Samsung: Jaden Smith

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

South Korea

Industry:

Electronics, Technology

Samsung’s star-studded launch of the Galaxy Z Fold7 and Z Flip7 reached a climactic fever pitch with the release of its final film starring the one and only Grammy Award-winning artist, Doechii. Directed by Kasra Farahani of Chromista and shot by cinematographer Markus Förderer, the campaign artfully portrays the endless creative possibilities that unfold when working with a device that is powerful, intelligent, yet portable.

Credits

Advertising Agency:

Chromista

Executive Director:

Stephanie Williams

Senior Producer:

Bethany Novak

Supervising Producer:

Rachel Svatos

Product UX:

Lauren Werner

Director:

Kasra Farahani

Co-Founder, Executive Producer:

Ted Robbins

Partner, Executive Producer:

Adina Birnbaum

EPs:

Justin Pollock, David Schiavone

Producer:

Alec Sash

Post Producer:

Lizzy Harris

Director of Cinematography:

Markus Förderer, ASC

1st AD:

Peter Jackson

Bolt Operator (NY):

Riley Morgan

Bolt Techs (NY):

Simon Manne, Calvin Falk

VFX Supervisor:

Aaron Raff

London Production Service:

MrMr Films

Producers:

Martha McGuirk, Katie Lambert

1st AD:

Sascha Marden

Bolt Operator (London):

Tomi Keeling

Editorial:

The Quarry/Cut & Run

Editors:

Ben Campbell, Sam Jones, Tyrone Rhabb

Assistant Editors:

Miles Higginson, Roman Kuznets, Lawrence, Lakshmanan

VFX (Creativity Machine & The Real Flex):

Mathematic

VFX (The Shapeshifter):

Hey Beautiful Jerk

Mix:

One Thousand Birds

Storyboards:

Raymond Prodo

Talent:

Dylan Efron, Jaden Smith, Doechii

Date:

July, 2025

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to

Sep. 07, 2026

Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to

New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"

CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement

Sep. 07, 2026

CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement

CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays