Samsung: When It Matters, Watch It On A Samsung

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Electronics, Technology

Samsung has launched a new campaign marking 20 years as the global No.1 TV brand. The campaign is based on a bold but simple thought: when what you’re watching matters, watch it on the 20-year market leader – Watch it on a Samsung. This is especially true for football fans and the 2026 World Cup, which is shaping up to be the biggest and most epic ever.

Credits

Advertising Agency:

BBH Singapore

Managing Director:

Sid Tuli

CCO:

Sascha Kuntze

CSO:

Stephane Missier

Strategy Director:

Ruth Lim

Strategists:

Silas Low, Kristal Lee

Strategy Intern:

Prakhar Bansal

Senior Social Specialist:

Azrayna Adrienne

Creative Directors:

Michael Chin, Sid Lim, Wei Hao Chin

Associate Creative Director:

Luke Somasundram, Nico Tangara

Senior Copywriter:

Judy Au

Art Director:

Iki Choi

Art Director:

Jereek Espiritu

Business Director:

Jasmine Portman

Associate Account Director:

Sabrina Ang

Account Executive:

Pei Xuan Soh

Senior Producer:

Derri Ng

Production:

Thierry Henry

Director:

Matthew Pollock

Production House:

Starling Film UK

Post Production:

Heckler Singapore

Editor:

Matt Chodan, Tammy Quah

Audio:

Fvse Family Singapore

Photographer:

Aron Klein

Production:

20 STARS Film

Director:

BBH Singapore, Heckler Singapore

Post Production:

Heckler Singapore

Editor:

Tammy Quah

Audio:

Fvse Family Singapore

Photographer:

Aron Klein

Client:

Samsung Electronics Europe

Head of IoT & SmartThings:

Nathan Sheffield

Brand Dispatcher:

Jihwan Lee

Head of Brand Marketing & GTM, CE:

Simon Till

Senior Campaign Manager, CE:

Rebecca Talbot

Marketing Manager, Brand & GTM, CE:

Ipek Ozkazanc

Junior Marketing Manager, Brand & GTM, CE:

Lucy Meakin

Senior Director of PR & Communications:

George Leney

Date:

May, 2026