Sidaction: The Wait
Media Type:
TV
Brand
Agency
Country:
Industry:
Shot indoors in an atmosphere that evokes the feelings of quarantine life, “The Wait” is a film made for Sidaction (the renowned French charity fighting against AIDS); created by WNP, directed by Ben Lacour (BIRTH), and narrated by French actress Mélanie Doutey. Due to a recent drop in HIV testing caused by COVID-19, the film stresses that for the first time in a long time, the world faces a heightened risk of the epidemic’s resurgence - a grim and unsettling reality that urgently calls for new donations. Because after a year of being on hold, the fight against AIDS can’t wait another twelve months, or even another day.
Credits
Advertising Agency:
WNP, Paris, FranceExecutive Creative Director:
Mathieu VinciguerraHead of Art:
Emmanuel CourteauHead of Copy:
Jean-François BouchetArt Director:
Victor FeuillatCopywriter:
Brice GarciaTV Producer:
Pauline FourcadeVice President & Managing Partner:
Eric DelannoyPartner:
Aurelie DeleyeAccount Manager:
Pauline GarouxProduction Company:
BirthCEO & Founder:
Hugo BirthDirector:
Ben LacourDOP:
Brecht GoyvaertsProducer:
Caroline HabchiJunior Producer:
Sarah ChayebExecutive Producer:
Griet GranaatProduction Assistants:
Leila Baudelet, Louis Pata-lavignePost Production:
BirthPost Producer:
Rojin LahouniEditing:
Stéphanie PelissierGrading:
Arnaud LaurentVoice Over:
Mélanie DouteyComposer:
Jonathan FitasDate:
March, 2021
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