Sidaction: The Wait

8.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Shot indoors in an atmosphere that evokes the feelings of quarantine life, “The Wait” is a film made for Sidaction (the renowned French charity fighting against AIDS); created by WNP, directed by Ben Lacour (BIRTH), and narrated by French actress Mélanie Doutey. Due to a recent drop in HIV testing caused by COVID-19, the film stresses that for the first time in a long time, the world faces a heightened risk of the epidemic’s resurgence - a grim and unsettling reality that urgently calls for new donations. Because after a year of being on hold, the fight against AIDS can’t wait another twelve months, or even another day.

Credits

Advertising Agency:

WNP, Paris, France

Executive Creative Director:

Mathieu Vinciguerra

Head of Art:

Emmanuel Courteau

Head of Copy:

Jean-François Bouchet

Art Director:

Victor Feuillat

Copywriter:

Brice Garcia

TV Producer:

Pauline Fourcade

Vice President & Managing Partner:

Eric Delannoy

Partner:

Aurelie Deleye

Account Manager:

Pauline Garoux

Production Company:

Birth

CEO & Founder:

Hugo Birth

Partners & Executive Producers:

Arthur Emorine, Tristan Béraud, Yohan Ungar

Director:

Ben Lacour

DOP:

Brecht Goyvaerts

Producer:

Caroline Habchi

Junior Producer:

Sarah Chayeb

Executive Producer:

Griet Granaat

Production Assistants:

Leila Baudelet, Louis Pata-lavigne

Post Production:

Birth

Post Producer:

Rojin Lahouni

Editing:

Stéphanie Pelissier

Grading:

Arnaud Laurent

Voice Over:

Mélanie Doutey

Composer:

Jonathan Fitas

Date:

March, 2021

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