Skutskar: Out of Line

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Recreation, Leisure, Sports

Responses to demeaning comments linked to women's sports will be visible on the team’s new jerseys. Comments such as “one could think you’re a man with your determination” and ”women’s sports are not sports” have been answered with sentences like “my determination has got nothing to do with gender” and ”women’s sports are sports”, which form the stripes of the new jersey.

Credits

Advertising Agency:

Eljest Agency, Stockholm, Sweden

Brand:

Skutskars IF Bandy

Team Captains:

Ebba Fridlund, Johannes Siirtola

CEO:

Patrik Johansson/ Grit Sportswear

Date:

November, 2020