Snickers: Don't AI when You're Hungry

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Confectionery, Snacks

SNICKERS® launches the Missprompting campaign and for the first time uses artificial intelligence in Brazil to reinforce - in a fun and innovative way - the brand's global concept: you are not you when you're hungry. The campaign "Don't AI when you're hungry" presents images generated by artificial intelligence, after receiving prompts with errors from a "hunger-confused" user. The result? Fun and surreal images.

Credits

Advertising Agency:

T&P Powered By Mirum

Date:

April, 2024