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Ad of the Day | KP Nuts: A Handful of Happiness
Sour Patch Kids: The Very Big Kid
Media Type:
TV
Brand
Agency
Country:
Industry:
Forget ghosts, goblins, or haunted houses. The biggest Halloween nightmare for trick-or-treaters is ending the night with candy they don’t like. This year, Mondelēz’s Sour Patch Kids is making sure that fear disappears. In true mischievous fashion, the top-selling sour candy brand secretly stocked select homes with over 20,000 bags of its sour-then-sweet candy - and marked them with a clue no one can miss.
Credits
Advertising Agency:
DAVID Miami, USAPartner, Global CCO:
Pancho CassisGlobal COO:
Sylvia PanicoNorth America Managing Director:
Carolina VieraNorth America CCO:
Daniel LobatonCCO:
Edgard GianesiECD:
Jason WolskeCreative Director:
Felipe Antonioli, Luis Giraldo Gomez, Jason BurkeAccount:
Mariana D’Aprile, Alicia Talavera, Regina SanquintinStrategy:
Paula Vampre, Bruno CunhaProduction Team:
Brenda Morrison Fell, Thiago Zvetier, Catalina PeñaEditor/Motion Designer:
Felipe BernateGlobal PR & Communications Director:
Sandra AzedoCreative Manager:
Larissa CocchiaroDate:
October, 2025
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