Sour Patch Kids: The Very Big Kid

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Confectionery, Snacks

Forget ghosts, goblins, or haunted houses. The biggest Halloween nightmare for trick-or-treaters is ending the night with candy they don’t like. This year, Mondelēz’s Sour Patch Kids is making sure that fear disappears. In true mischievous fashion, the top-selling sour candy brand secretly stocked select homes with over 20,000 bags of its sour-then-sweet candy - and marked them with a clue no one can miss.

Credits

Advertising Agency:

DAVID Miami, USA

Partner, Global CCO:

Pancho Cassis

Global COO:

Sylvia Panico

North America Managing Director:

Carolina Viera

North America CCO:

Daniel Lobaton

CCO:

Edgard Gianesi

ECD:

Jason Wolske

Creative Director:

Felipe Antonioli, Luis Giraldo Gomez, Jason Burke

Account:

Mariana D’Aprile, Alicia Talavera, Regina Sanquintin

Strategy:

Paula Vampre, Bruno Cunha

Production Team:

Brenda Morrison Fell, Thiago Zvetier, Catalina Peña

Editor/Motion Designer:

Felipe Bernate

Global PR & Communications Director:

Sandra Azedo

Creative Manager:

Larissa Cocchiaro

Date:

October, 2025