Heineken: Star Pubs Takeover, Nicola

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Alcoholic Drinks

Star Pubs, the pub business of HEINEKEN UK, has recruited three celebrities in a bid to attract the next generation of licensees. As part of a year-long campaign by agency St Luke’s, the guest publicans, each of whom stars in a three-minute film, all come from diverse backgrounds and have an equally diverse dream of how a Great British Pub could be run.

Credits

Advertising Agency:

St Luke's, London, UK

Joint Chief Creative Officer:

Al Young

Creative Partner:

Jules Vizard

Executive Producer:

Andrew Hill

Agency Planner:

Zoe Smith

Senior Account Director:

Lucy Yeates

Senior Account Manager:

Hettie Shirtcliffe

Production Company:

Apostle Studios

Produced by:

Apostle Studios, Firebelly films

Co Directors:

Leigh Brooks, Johnny Goddard

Designer:

Edie Paskin, Anna Leapman

Date:

September, 2025

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing