Spain's State Lottery: December 21st
Media Type:
TV
Brand
Agency
Country:
Industry:
The campaign picks up on the already famous claim "There's no bigger prize than sharing" to tell a story full of humanity and optimism. It is based on the concept of sharing, a fundamental and unique characteristic of the Christmas Lottery in Spain.
Credits
Advertising Agency:
Leo Burnett Madrid, SpainCCO:
Juan García-EscuderoECD:
Jesús LadaCD:
Ignacio Soria y Arturo BenllochArt Directors:
Javier Lopez CanleAccount Director:
Sara IglesiasAccount Manager:
Sara CubilloProducer:
Nico Sánchez, Juanjo OcioProduction company:
RCRDirector:
Santiago ZannouExecutive Director:
Miguel EscribanoMusic:
Fernando VelázquezDate:
November, 2016
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour