Spain's State Lottery: December 21st

8.3

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Games, Toys

The campaign picks up on the already famous claim "There's no bigger prize than sharing" to tell a story full of humanity and optimism. It is based on the concept of sharing, a fundamental and unique characteristic of the Christmas Lottery in Spain.

Credits

Advertising Agency:

Leo Burnett Madrid, Spain

ECD:

Jesús Lada

CD:

Ignacio Soria y Arturo Benlloch

Art Directors:

Javier Lopez Canle

Account Director:

Sara Iglesias

Account Manager:

Sara Cubillo

Producer:

Nico Sánchez, Juanjo Ocio

Production company:

RCR

Director:

Santiago Zannou

Executive Director:

Miguel Escribano

Music:

Fernando Velázquez

Date:

November, 2016

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