Stop Accidents: Memorial Route

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Spain

MemorialRoute: a groundbreaking tribute on Google Maps designed to transform victims of traffic accidents into guardians of safety, alerting drivers to potential hazards. Initially, the Memorial Route project began as a step towards raising awareness about road safety and saving lives in Spain. However, its ambition has expanded significantly it now extends to every corner of the globe, welcoming participation from individuals and NGOs worldwide, including the USA, UK, Europe, and beyond.

Credits

Advertising Agency:

HeimatTBWA\

Date:

March, 2024

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