Sue Ryder: Death Deserves Better, Shireen

9.0

Media Type:

TV TV

Brand

brand

Agency

agency
The palliative care and bereavement charity Sue Ryder and independent creative agency Impero have launched a deeply moving campaign, Back For A Moment, to introduce a powerful new brand platform, "Death Deserves Better". The campaign takes an unflinching look at how society handles death and grief, seeking to inspire a cultural shift in the way we talk about life’s most inevitable event.

Credits

Advertising Agency:

Impero, UK

Campaign Creative:

Elliott Starr, Alastair Mills

Brand Platform:

Josh Mansell, Alec Carluen

ECD:

Alastair Mills

Chief Strategy Officer:

Chris Tyas

Senior Strategist:

Hattie Thompson

Managing Director:

Emily Winterbourne

Senior Account Director:

Ginny Wilson

Senior Account Manager:

Issy Cusack

Head of Project Management:

Shaye Laree

Design Director:

Catalin Margarit

Designers:

Precious Salazar, Paolo Ciccarelli, Charlie Dyckhoff

Director:

Tubby Brother

Directors Representation:

Bec Carew/ Thirteen Creative

Producer:

Rosie Litterick

Editor:

Ed Bailey

Sound Design:

Fred Pearson

Grade:

Dani Rotaru/ Time Based Arts

Composer:

The Martin Brothers

Production Manager:

Brooklyn Adebowale

Focus Puller:

Mitch Collins

Camera Assistant:

Henry Vinten

DIT:

Rob Gilmour

Gaffer:

Andrew Howe

Sound Recordist:

Love Hobbs

Stills Photographer:

Sam Ford

Casting:

Shakyra Dowling

Voiceover Casting:

Collins Casting

Voiceover Artist:

Gail Kemp

Voiceover Recording Studio:

Spool

Camera Equipment:

One Stop Films

Lighting Equipment:

GripVan

Additional Equipment:

ProLighting

Date:

January, 2025

Latest News

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025