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Teta & Teta: If You don't Cry You don't Get
Teta & Teta: If You don't Cry You don't Get (Case Study)
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The making of
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The baby is programmed to cry 24/7 until a Breastfeeding in Public Spaces law is passed. According to a recent study on social tolerance of breastfeeding in public spaces, 1 in 2 women in Spain have had to hide when breastfeeding in public. In addition, 63.5% of women have felt judged when breastfeeding in a public space. Teta&Teta, a non-profit brand, wants to change that. With their latest campaign, Teta&Teta, is aiming to normalize breastfeeding and safeguard breastfeeding women, a right which is protected by the WHO and UNICEF.
Credits
Advertising Agency:
LOLA MullenLowe, Madrid, SpainExecutive Creative Directors:
Nestor Garcia, Nacho OnateCreative Directors:
Saray Gonzalez, Helena MarzoCreative Supervisor:
Zacarias Kesselman, Pablo LunaArt Director:
Cristian Serrano, Libe AmunarrizManaging Director:
Yann BaudoinHead of Planning:
Gem RomeroDirector of Planning:
Alberto BuresAccount Manager:
Lujan GalloHead of Production:
Luis CristobalPR:
Enrique Caballero , Sarah Okrent, Beatriz ChapapietraProduction House:
McNultyDirector:
Irene BaqueBaby Sculptor:
Cristina JobsDOP:
Artur Pol CamprubiProducer:
Sergio HuertaEditor:
Irene BaquePost Production:
McNultyClient Team:
Maria Rufilanchas, Marina Garcia CanedoDate:
January, 2023More from Teta & Teta
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