Thai Health Promotion Foundation: Bok Choy
Media Type:
FilmCountry:
Industry:
How to encourage people consuming nontoxic vegetable? Not only keep washing them, Leo Burnett Bangkok and Thai Health Promotion Foundation (ThaiHealth) found the right way to consume vegetable safely and correctly. A safe way to consume organic vegetable is to eat in a its farming season. When it’s off-season, farmers use chemical fertilizers in order to accelerate natural growing process. Some fertilizers contains toxic chemicals, which leads to a contamination to vegetable that we regularly consume. To make Thai people aware of this fact and eat non-hazardous vegetable, this film encourages consumers not to offer off-season vegetable dishes to people you really care for, even though they desperately ask for it. Therefore we aim that this campaign will stop consumers from buying off-season vegetables, and farmers will discontinue cultivating them for good.
Credits
Advertising Agency:
Leo Burnett ThailandDate:
December, 2019Ad of the day
Ad of the Day | Aruba Tourism Authority: The Aruba Effect 9.0 Ad of the Day | Dove: The Code 10.0 Ad of the Day | Vienna Tourist Board: Microdose Vienna 9.0Latest News
Apr. 19, 2024
7 Reasons why THC Vape Pen is Famous Among the Youth
Then, the article investigates why THC vape pens have become so popular among young people with a discussion on seven key reasons
Apr. 19, 2024
Rubicon and IMA-HOME "Release the Sunshine" With Inspiring new Campaign for AG Barr
An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary