The Danish Association of Midwives: The midwife crisis
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth.
Credits
Advertising Agency:
Saatchi & Saatchi, Copenhagen, DenmarkManaging Director:
Annette PiilgaardArt Directors:
Sebastian Hartboel, Peter ConlanCopywriter:
Mikkel JonssonIllustrator:
Rasmus LundsteenFinalization:
Mette PedersenAdditional Credits:
Marie Christine Frederiksen, Cecilie, Jelstrup LarsenDate:
January, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 07, 2026
Honest Kids Gets Brutally Honest for Back-to-School Campaign
The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production
Aug. 07, 2026
Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation
As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players