The Danish Association of Midwives: The midwife crisis
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth.
Credits
Advertising Agency:
Saatchi & Saatchi, Copenhagen, DenmarkManaging Director:
Annette PiilgaardArt Directors:
Sebastian Hartboel, Peter ConlanCopywriter:
Mikkel JonssonIllustrator:
Rasmus LundsteenFinalization:
Mette PedersenAdditional Credits:
Marie Christine Frederiksen, Cecilie, Jelstrup LarsenDate:
January, 2017
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 23, 2026
Swedish Region Invites Bryan Johnson to Experience "Langevity"
As part of the initiative, Visit Halland published an open letter to one of the world’s best- known longevity enthusiasts
Jun. 23, 2026
Say Yes to New Honey Nut Cheerios Protein Cereal with Limited-Edition Buzz-worthy Blind-Box Ring Collection
America's number one cereal brand is teaming up with Ashley Iaconetti Haibon to introduce the newest flavor of Cheerios Protein