The Department for Work and Pensions: Credit where Credit’s Due

10.0

Media Type:

TV TV

Brand

brand

Agency

agency
The Department for Work and Pensions (DWP) has today unveiled a new campaign, "Credit where credit’s due", aimed at increasing Pension Credit uptake across the UK. The multichannel push, created in partnership with M&C Saatchi UK, encourages younger generations to prompt their parents to check their eligibility for Pension Credit, a benefit that could provide pensioners with an additional average income boost of over £3,900 annually.

Credits

Advertising Agency:

M&C Saatchi London, UK

Creative Partner:

Guy Bradbury

Creative Directors:

Sam Turk, Paul Robbins

Senior Film Producer:

Dale Chapman

Head of Strategy:

Sophie Lean

Senior Strategist:

Maya Rampal

Client Partner:

Clare Richardson

Account Director:

Isabella Forbes

Senior Account Manager:

Jami Bett

Head of Design:

Andy Harris

Project Director:

Verity De Courcy Norman

Director:

Tony Barry

Production House:

Knucklehead

Production House Producer:

Francis Mildmay-White

Edit House:

Whitehouse Post

Offline Editor:

Sam Gunn

Edit Producer:

Ella Sedgewick

Colourist:

Luke Morrison

Prod Co Producer:

Rosie Corbett

Sound House:

No.8

Sound Engineers:

George Castle, James Everett

Sound Producer:

Karen Noden

Date:

November, 2024

Latest News

Dec. 06, 2024

Gerety Awards Toasts to the Winners in London

Past and present jury members, entrants, and London creatives gathered at Forsman & Bodenfors London to celebrate the UK winners with cocktails and a live Gerety Talk

Dec. 06, 2024

Mercedes-AMG PETRONAS F1 Team Bids an Emotional Farewell to Lewis Hamilton with a Global Campaign by AMV BBDO

This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch