The Department for Work and Pensions: Credit where Credit’s Due
Media Type:
TV
Brand
Agency
Country:
Industry:
The Department for Work and Pensions (DWP) has today unveiled a new campaign, "Credit where credit’s due", aimed at increasing Pension Credit uptake across the UK. The multichannel push, created in partnership with M&C Saatchi UK, encourages younger generations to prompt their parents to check their eligibility for Pension Credit, a benefit that could provide pensioners with an additional average income boost of over £3,900 annually.
Credits
Advertising Agency:
M&C Saatchi London, UKCreative Partner:
Guy BradburyCreative Directors:
Sam Turk, Paul RobbinsSenior Film Producer:
Dale ChapmanHead of Strategy:
Sophie LeanSenior Strategist:
Maya RampalClient Partner:
Clare RichardsonAccount Director:
Isabella ForbesSenior Account Manager:
Jami BettHead of Design:
Andy HarrisProject Director:
Verity De Courcy NormanDirector:
Tony BarryProduction House:
KnuckleheadProduction House Producer:
Francis Mildmay-WhiteEdit House:
Whitehouse PostOffline Editor:
Sam GunnEdit Producer:
Ella SedgewickPost House:
Electric Theatre CollectiveColourist:
Luke MorrisonProd Co Producer:
Rosie CorbettSound House:
No.8Sound Engineers:
George Castle, James EverettSound Producer:
Karen NodenDate:
November, 2024
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