The King's Trust: Generation Potential

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

The King's Trust International and Wonderhood Studios have launched a new film to encourage the public to invest in young people around the world to help fulfil their potential and help solve the global crisis in youth unemployment. The launch celebrates an important milestone of a decade of supporting young people across the globe to learn, earn and thrive.

Credits

Advertising Agency:

Wonderhood Studios

Chief Creative Officer:

Aidan McClure

Executive Creative Directors:

Jack Croft, Stacey Bird

Chief Strategy Officer:

Jessica Lovell

Strategy Director:

Rob Jennings

Head of Account Management:

Georgia Bullen

Head of Integrated Production:

Natasha Johnson

Senior Integrated Producer:

Nikki Holbrow

Assistant Producer:

Anu Kogbodoku

Production Company:

JM Films, Kode Media

Sound:

750mph

Sound Engineer:

Giselle Hall

Sound Producer:

Aishah Amodu

Date:

July, 2025