The Open University: The Future Is Open

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Education

The UK's largest, and only four nation, university, and pioneer of supported distance learning for more than 50 years – has unveiled a major new brand platform, The Future is Open. This significant body of work, devised by a trio of Havas agencies, comes to life in every channel and touchpoint for a brand even more relevant today than at any time in its 53-year history. The OU was founded in 1969 with the ambition to make learning accessible to anyone, anywhere. It is the only university in the UK that is open access to all, with no minimum entry requirements and since its creation, has helped over 2.2 million people achieve their dreams. Now, the organisation and the opportunities it represents – high-quality learning experiences and the chance to transform lives through education – are brought to life through this work.

Credits

Advertising Agency:

Havas London, UK

Chief Creative Officer:

Vicki Maguire

Creative Director:

Nick Rowland, Andy Lockley

Creatives:

Hollie Iles, Rosie May Bird Smith

Business Director:

James Hough

Account Director:

Claire Macalister Hall

Senior Account Manager:

Sophie Knight

Account Manager:

Finn Quilter

Senior Producer (Film & Radio):

Katie Wood

Assistant Producer (Film):

Anu Kogbodoku

Assistant Producer (Radio):

Sian O’Halloran

Senior Integrated Producer (Print & Digital):

Hannah Levy

Executive Strategy Director:

Britt Iversen

Strategy Director:

Diana Lopes

Strategy Partner:

Kristin Cowper

Strategist:

Oli Stogdale

Head of Design:

Lorenzo Fruzza

Integrated Designers:

Sam Kallen, Luke Remon

Media Agency:

Havas Media UK

Managing Partner:

Rob Breese

Client Partner:

Alex Boniface

Associate Director:

Lucy Short

Account Managers:

Matt Shields, Lauren Adams

Account Executive:

Abby Legg

AV Account Director:

Dave Esteves

Digital Planners:

Lee Brisco, Peju Akinade, Alena Zang

OOH Planning:

Talon Outdoor

Production Company:

The Corner Shop UK

Executive Producer:

Anna Hashmi, Chia Tucker

Producer:

Ellie Fry

Director:

Malik Vitthal

DoP:

Magnus Joenck

Editor:

Bill Smedley, Work Editorial

Stills photographer:

Marco Mori

Post-Production:

Absolute

Soundtrack Writer:

Odetta

VO:

Emerald Lewis

Audio Post-Production:

750mph

PR & Social Agency:

23red

Date:

June, 2022

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

VML UK Appoints Cat Davis as Chief Marketing Officer

Jul. 31, 2026

VML UK Appoints Cat Davis as Chief Marketing Officer

Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy

Stanley 1913 Appoints Born Social to Lead Global Social and Social Production

Jul. 31, 2026

Stanley 1913 Appoints Born Social to Lead Global Social and Social Production

Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences