Together for Girls: 3rd Richest Nation
Media Type:
Online
Brand
Agency
Country:
Industry:
On Friday 7 November 2025, in the run-up to the G20 in South Africa on 22-23 November, the Brave Movement, a global network of advocates and survivors, will launch the "3rd Richest Nation" (3RN) campaign, its largest-ever push to tackle violence against children. Developed by creative agency cummins&partners, the global campaign imagines a fictional country whose $7 trillion GDP – making it the third wealthiest nation in the world – matches the annual economic cost of childhood violence.
Credits
Advertising Agency:
Cummins & PartnersChief Creative Officer:
Sean CumminsPartner:
Louis LuntsAssociate Creative Director:
Hali PollardProduction Lead:
Madeleine BurrellContent Lead:
Julian BrehenySenior Designer:
Joel OrlandiniGroup Account Director:
Charissa MartinAccount Executive:
Isabella CocoMedia:
the7starsDate:
November, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing