Severn Trent: It's in Our Nature

9.0

Media Type:

Online Online

Brand

brand

Agency

agency
Severn Trent has appointed M+C Saatchi Group UK as its lead creative agency, kicking off the partnership with the launch of It’s in our nature – set to drive reappraisal of the brand and inspire more positive behaviours around water use.

Credits

Advertising Agency:

M&C Saatchi London, UK

Creative Partner:

Guy Bradbury

Senior Creative:

Holly Sutton-Williams

Strategy Director:

Lucy McCarthy

Head of Behaviour Change:

Richard Storey

Account Management:

Ru Foy, Mirrelle Lipman

Producers:

Bradley Woodus, Emily Henderson

Production Company:

MindsEye

Director:

Jim Archer

Stills Production:

Making Pictures

Photographer:

Dan Burn-Forti

Media Agency:

Republic of Media

Managing Director:

Leigh Herbert

Business Director:

Alex Brown, Will Pearson

Date:

October, 2025

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration