Toyota: Myth-Proofing
Media Type:
TV
Brand
Agency
Country:
Industry:
Toyota's indestructibility has become a myth in Paraguay. The world's largest automotive brand embraced the country, building a unique history that began with the first victory in the Transchaco Rally in 1971. Probably the toughest and most Paraguayan test for any vehicle at the same time.
Credits
Advertising Agency:
ONIRIA\TBWA, AsuncionCEO:
Daniel AchavalCCO:
Camilo GuanesCreative Direction:
Manu RolónArt Direction:
Natha Pera, Santi ValdésCreative Team:
Moisés Martinez, Pere EscobarAccount Direction:
Yamile MiserlianAccount Executive:
Josefina Ferreira, Sheyla EspinozaContent Manager:
Milner Ayala, Silvia SamudioMedia Team:
Héctor Araujo, Fernando López, Matías BustoHead of Production:
Make Pena CareagaProduction:
Tefii Rolón, Tunchi RolónProduction Assistent:
Isabella Celauro, Victor Acosta , Nicole ParedesCasting:
Tefii RolónCasting Assistent:
Ximena AyalaLocations:
Eugenio Chompi RojasCoordination:
Gloria RodasAdministration:
Nilda IsidreCatering:
Las chicas del Catering, Cocina MadreSFX Makeup Artist:
Leo Sobrino FXMakeup:
Edi RomeroMakeup Asist:
Angy ServinFilm Rental:
Chaco RentalBackstage:
Laura Fioravanti, Sofia SpiessDate:
October, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 07, 2026
Honest Kids Gets Brutally Honest for Back-to-School Campaign
The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production
Aug. 07, 2026
Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation
As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players