Traeger Grills: Tastes Like Gas
Media Type:
Film
Country:
Industry:
The goal of the campaign was to encourage grillers to question propane as the status-quo and to highlight Traeger’s position as the original and best wood-pellet grill available. To do so, the Traeger team collaborated with Nate Morley, Public Address, and Los Angeles-based GenPop, who has worked with big names like Marvel and Beyonce, to make the vision come to life.
Credits
Directors:
Nate Morley, Patrick BriceProducer:
Rick BrownProduction Company:
GenPopExecutive Producer:
Nick MoceriWriter:
Nate MorleyDirector of Photography:
Adam FrischProduction Designer:
Kris Starr DavilaWardrobe Stylist:
Ela ErwinEditorial:
Nomad EditingEditor:
Jared CollerAssistant Editor:
Noah Phillips-EdwardsPost Producer:
Tanner GordonClient:
Traeger GrillsCEO:
Jeremy AndrusVP, Brand Marketing:
Hjalmar HedmanCreative Director:
Sam RodgersEVP, Product, Sales and Marketing:
Denny BruceDate:
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