UMass Global: Meet You Where You Are In Life, Train

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Education

University of Massachusetts Global has joined forces with Innocean and creative studio Aggressive to create its latest campaign, "Meet You Where You Are In Life". The two spots offer a glimpse into the busy days of prospective and current students at UMass Global. With a moment to spare while on the train or dinner’s in the oven, they turn to their devices, ready to learn. A miniature CG world of education springs out from their screens, complete with a tiny professor, engaging diagrams, and interactive features. When their free time is up, they simply switch off and return to their activities - continued education with UMass Global is as easy as finding a quiet moment wherever you are, whatever you’re doing.

Credits

Advertising Agency:

Innocean USA

Date:

January, 2023

Latest News

Sep. 14, 2026

Unilever's Rexona Launches First Southeast Asia Campaign with frank. Singapore

The global platform, developed by LOLA MullenLowe and launched in late 2025, repositioned Rexona around the broader truth that life gives women many reasons to sweat

Sep. 14, 2026

Magic Mind Unleashes The "Lil' Genius" Inside All of Us

The campaign uses fast-paced, offbeat humor to explain the unique product benefits while dramatizing the highly relatable problem Magic Mind solves