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Verizon: Xbox is Here
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Madwell recently launched a multimedia marketing campaign starring Non-Playable Characters (NPCs) to promote Verizon’s role as the exclusive telco partner of Microsoft’s newest offering: Xbox All Access. It’s designed to create awareness of the next gen 5G gaming offer among gamers and existing customers, increase engagement, and drive traffic and sales at Verizon stores. The campaign broke online July 28 and will run through August 24 on Roku OTT, Amazon OTT, YouTube Pre-Roll, Twitch, Twitter, Snapchat, Instagram, and Facebook.
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