Viant: New Open Web

7.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Professional Services

Creative studio Aggressive and ad agency Piro deliver CG sensation showcasing a new digital landscape for an upcoming marketing campaign by Viant. The film blends futuristic CG with live action to build a vision for the "New Open Web," the connected media landscape of the future that’s here today. Set in a sunny city, the future-facing film welcomes us to life in the new digital landscape. Illustrated with captivating CG graphics, viewers are taken on a journey to explore these new possibilities, featuring fantastically re-configuring palm trees, AR holographic elements, quirky avatars, glitching and color-changing floors, bubbly furniture, and even a hologram band.

Credits

Advertising Agency:

Piro, USA

Co-Founder:

Daniel Rosenberg, Tim Piper

Chief Client Officer:

Corinne Lowry

Head of Strategy:

Jason Tarantino

Creative Directors:

Mike Kirkland, Andrew Chisholm

Copywriter:

Lizz Bogaard

Account Director:

Carlos Cruz

Executive Producer:

Lee Scharfstein

Producer:

Lauren Cooper

Creative Company:

Aggressive

Directors:

Dan Shapiro, Alex Topaller

Creative Directors:

Alex Mikhaylov, Max Chelyadnikov

Executive Producer:

Alexander Aab

DOP:

Kajetan Plis

Stylist:

Hanna Bartos

Hair & Makeup:

Anna Słowińska

Production Designer:

Zuzia Słomińska

Prop Master:

Paweł Wyszyński

Drone:

Lukasz Lewenda

Line Production Team:

OTO Film Poland

Producer:

Lukasz Tomasz Kottunowicz

Production Manager:

Lucyna Strozak

Production Coordinator:

Niki Czober

Offline Editor:

Magda Mikolajczyk

VFX Supervisor:

Tomasz Runowicz

Post Producers:

Dustin Pownall, Daria Neustroeva

Creative Producer:

Artem Shcherbakov

Art Directors:

Artem Kazakhunov, Vlad Bratkevich

CG Supervisors:

Alexander Makedonsky, Artem Shcherbakov

Storyboards:

Mercer Boffey

Production Assistant:

Isabella Crawford

Colorist:

Dominik Deras

Music Composer:

Kambiz Aghdam

Client:

Viant

Chief Executive Officer, Co-Founder:

Tim Vanderhook

Chief Operating Officer, Co-Founder:

Chris Vanderhook

Chief Marketing Officer:

Jon Schulz

Senior Vice President, Marketing:

Rasika Narang

Vice President, Creative Services:

Jamey Wishner

Senior Art Director:

Rami Djemal

Graphic Designer:

Katey Haus

Copywriter:

Daniel Engelke

Digital Producer:

Kayla Johnson

Date:

September, 2022

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Chili's is Fulfilling Every Golfer's Dream by Opening on a Golf Course. Yes, Really

Aug. 25, 2026

Chili's is Fulfilling Every Golfer's Dream by Opening on a Golf Course. Yes, Really

The grill & bar is celebrating the ritual of the 19th hole with the Chili's Golf Club, complete with a clubhouse experience and a limited-edition apparel collection with Rhoback

System1 Launches Test Your Ad Screen: AI Creative Screening Trained on Millions of Human Emotional Responses

Aug. 25, 2026

System1 Launches Test Your Ad Screen: AI Creative Screening Trained on Millions of Human Emotional Responses

New tool, rooted in human emotion, offers predictive metrics at speed and scale