Volkswagen: YourWagen
Media Type:
TV
Brand
Agency
Country:
Industry:
Volkswagen and adam&eveDDB are launching a new brand platform to celebrate the enduring role of the Volkswagen brand in the lives of their drivers and fans. The new platform, "YourWagen" stems from the Volkswagen brand name, literally meaning "people’s car", and commemorates the love and emotional connection that drivers from all walks of life have for Volkswagen cars. YourWagen is set to be adopted on a global level and reach audiences in multiple markets from summer 2024.
Credits
Advertising Agency:
adam&eveDDB, London, UKDate:
May, 2024
Ad of the day
Ad of the Day | Aviva: The Night Job
9.3
Ad of the Day | Bafta: Celebrating Storytelling in Games For Over 20 Years
9.0
Ad of the Day | Zij-kant: Show Eomen the Respect they Deserve
9.0
Latest News
Apr. 29, 2025
Company 3 Senior Colorist Yoomin Lee Brings Acclaimed Talent to New York Studio
Lee's impressive portfolio includes long-term collaborations with esteemed directors such as Anton Corbijn and Autumn de Wilde
Apr. 29, 2025
Special Wins Herbal Tea Brand Pukka
Special London, the independent creative agency, has been appointed global agency partner for fruit and herbal tea brand Pukka by LIPTON Teas and Infusions