Volkswagen: YourWagen
Media Type:
TV
Brand
Agency
Country:
Industry:
Volkswagen and adam&eveDDB are launching a new brand platform to celebrate the enduring role of the Volkswagen brand in the lives of their drivers and fans. The new platform, "YourWagen" stems from the Volkswagen brand name, literally meaning "people’s car", and commemorates the love and emotional connection that drivers from all walks of life have for Volkswagen cars. YourWagen is set to be adopted on a global level and reach audiences in multiple markets from summer 2024.
Credits
Advertising Agency:
adam&eveDDB, London, UKDate:
May, 2024More from Volkswagen
Volkswagen: Let's Go for More Stories. Let's Go Argentina
0.0
Volkswagen: Your Volkswagen, Rob
0.0
Volkswagen: Your Volkswagen, Richard
0.0
Volkswagen: Your Volkswagen, Pritpal
9.0
Volkswagen: Arrivals
0.0
Ad of the Day | Volkswagen: Maxime's Saga
9.8
Volkswagen: The World Awaits You
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
Ad of the Day | Elo Unearths Letter from Pele in new Messaging that Inspires Brazilians' National Pride
Initiative developed by AlmapBBDO gives voice to the last letter written by Brazil’s greatest athlete
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth