Volvo: For The New Generation, Swipe to Reveal
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Volvo cars are universally known for their safety, innovation, and comfort. Parents magazine named Volvo XC90 as one of the safest family cars of 2021. When choosing a car, parents tend to prioritize reliability and safety for the youngest members of their family. The Doping Agency’s target audience clearly appreciates this, and staff saw an opportunity here; how could they make the launch campaign more appealing and emotionally engaging to the parents?
Credits
Advertising Agency:
Doping Creative Advertising, Yerevan, ArmeniaCreative Director:
Hovhannes MargaryanArt Director:
Anush GhazaryanCopywriter:
Tigran Gevorgyan, Tigran Sirunyan, Anjela PetrosyanDesigner:
Ani AmarianCreative Producer:
Narek HakobyanAccount Manager:
Diana StepanyanDate:
October, 2021
Ad of the day
Ad of the Day | Teamwork.com: The Client
10.0
Ad of the Day | Lindex: Underwear for Life
10.0
Ad of the Day | Aruba Tourism Authority: The Aruba Effect
9.0
Latest News
Apr. 24, 2024
Birds Helping Birds – Earth Day Push From Rovio Uses Angry Birds to Fight Plastic Waste
Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG
Apr. 24, 2024
"The Spiderwick Chronicles" Premieres with Enchanting VFX from The Embassy
The Oscar-nominated creative studio worked on 550 shots, crafting a fantastical line up of faeries, spiders, human chameleons, and CG character Thimbletack