Waitrose & Partners: The One and Only

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

To mark the expansion of its No.1 range, Waitrose is once again striking the cultural chord by bringing together one of Britain’s most beloved pop icons and one of today’s biggest DJs. Created by Wonderhood Makers, Chesney Hawkes’ legendary anthem "The One and Only" (spending five weeks at Number 1 in 1991) has been reimagined for 2025 with a brand-new remix by hitmaker Sigala – whose tracks have racked up nearly 5 billion streams globally – making it a track that’s as timeless as it is TikTok-ready. Because when it comes to being No.1, there can only be Waitrose.

Credits

Advertising Agency:

Wonderhood Studios

Co-Founders Wonderhood Makers:

Jo Lumb, Katie Hunter

Katie Hunter:

Ella Banks

Senior Account Director:

George Alleston

Senior Account Manager:

Katie Luton

Data Strategist:

Amy Powell

Production Company:

Wonderhood Makers

EP:

Jo Lumb

Producer:

Sarah Kirkby

Director:

Gabriella Kingsley

DOP:

Aaran Green

1st AD:

Rose Lucas

Art Director:

Delphine Fryst

Food Stylist:

Matthew Ford

Stylist:

Bemi Shaw

Choreographer:

Suzette Brissett

Original Track:

Chesney Hawkes

DJ & Producer:

Sigala

Executive Creative Director:

Jack Croft

Creative Team:

India Penny, Tad Buxton

Head of Strategy:

Nick Exford

Strategist:

Rob Jennings

Account Director:

Tara Lidstone

Account Executive:

Pericles Brierley

Producer:

Henry Davies

Design Director:

Tommy Spitters

Designers:

Avi Bamba, Josphine Choy

Motion Designer:

Villiam Snirc

Date:

October, 2025

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