Western Union: #TheRaceIsOn

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Financial Services

Education has the power to change women’s lives, and moving money helps fuel this change. Western Union is collaborating with International Women’s Day once again to support and champion a bolder generation of women through education.

Credits

Advertising Agency:

mcgarrybowen London, UK

Director of Global Marketing Strategy and Brand Management / WU:

Michael Abbott

Senior Manager, Global Marketing Strategy and Brand Management / WU:

Natasha Chatur

Executive Creative Directors:

Angus Macadam, Paul Jordan

Creative Director:

Rich Holmes

Creative team:

Holly Fallows, Charlotte Watmough

Business Director:

Louise Lang

Account Director:

Zara Gregory

Account Manager:

Henry Carless

Head of Strategy:

Chris McKibbin

Strategist:

Fiona Lenahan

Agency Producer:

Alessia Small

Director/ Production Co:

MJ Delaney/ Moxie Pictures

Producer:

Barry Heaps

Editor:

Ben Jordan/ Work Post

Post Production:

Jam Post

Sound Design:

String and Tins

DoP:

Gerardo Madrazo

Media planning/buying:

Mullenlowe MediaHub

Date:

March, 2017
#International Women’s Day