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Backroad

A backroad doesn’t cut recklessly through the land. It moves with it. It rises, it falls and it curves.

+46 73 870 00 80

Jul. 08, 2019

This 10k USD hat comes with a complimentary 10k USD marketing campaign

The world’s first 10 000 USD hat and beanie

May. 01, 2019

Backroad and Swedish HiFi Retailer Pause Present "The Pause Ticket"

An initiative turning your paid parking ticket into a voucher for speakers.

Mar. 15, 2019

A regular American presents: The Swedish *****Bowl

The Bandy Final has been played yearly since 1907...

Dec. 18, 2018

Sports team recycles clothing from players–creates unique merch

The "Sustainable Mercy" collection can be bought at Tellus Bandy's home games and at Facebook Page

Latest News

Sep. 11, 2026

First Work Following Pitch Win: Saint Elmo's and BVB Present Mockumentary "Buying Borussia"

Saint Elmo's and Borussia Dortmund have already worked together on the multi-award-winning campaign "Balls for Balls"

Sep. 11, 2026

Ad of the Day | Club Med and BETC Paris Redefine Free Time With "The Art of Free Time" Campaign

When Was The Last Time Your Free Time Was Truly Free?