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Be The Fox

Award-winning brand content production company that tells stories with heart.

+44 1273 961656

Aug. 12, 2019

Ad of the Day | George at ASDA celebrates the Power of Play with emotive social experiment

The filmed experiment will feature across ASDA’s digital, website and social channels

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People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy