BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

BETC is one of the top advertising agencies in France, and is part of the Havas Group (5th Global ranking). We Gather Strong People, Produce Great Work & Create Cool Brands. We love to rethink the boundaries across media, culture, communications and business to reinvent relationships between brands and the public. We bring together complementary talents and expertises sharing in one common obsession: creativity.

Our creativity and the effectiveness of our campaigns have often been awarded (we were Gunn Report’s 8th most awarded agency in the world in 2017). We work for brands that are both French and international: Air France, Canal+, Lacoste, Peugeot, Evian, Disneyland, Mondelez International..

Latest News

Sep. 29, 2026

Peloton Debuts the Peloton Tread Flex Alongside Miley in "Let Yourself Run" Creative Campaign

As the next chapter of Peloton's "Let Yourself Go" brand platform, "Let Yourself Run" evolves the narrative by redefining the running experience

Sep. 29, 2026

NFL Shop and Yard NYC Inspire Game-Day Style with "Fan Like A Pro"

In “Fan Like A Pro,” NFL fandom becomes a style statement—where personal expression and team pride go hand in hand