BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
Supersport Launches a Pan-African World Cup Campaign for a New Era. Directed by Jabu Nadia Newman
BETC Paris turns to South African director and multidisciplinary artist Jabu Nadia Newman
Lacoste Unveils its New Global Brand Campaign
With its new brand campaign, Lacoste reaffirms what defines its identity: a style born of tennis, infused with a free-spirited, dynamic French elegance
LA ROCHE Posay Introduces Sun Tickets Offering Sun Protection to Outdoor Workers
La Roche-Posay Italy launches Buoni Sole initiative to improve sun protection for outdoor workers
Citroen & BETC Paris Unveil "Calm Diffuser" to Tackle In-Car Pet Anxiety
For a century, Citroën has been the gold standard of comfort. We’ve mastered the seats, the suspension, and even those weird Seetroën glasses for carsick humans
The City of Paris Hacks the French National Motto to Show that for Women, Equality Comes with Terms and Conditions
For Women's Equality Month, BETC Paris and the City of Paris added an asterisk to "Egalite" in France's motto and displayed it on the Eiffel Tower
Discover Love at First Drive with Citroen
Citroën and its agency BETC Paris unveil a new campaign dedicated to one powerful moment: the test drive
Grandma's Secret: From a Sunday Lunch to a National Affair
FDJ and BETC Paris are reviving France's most addictive investigation with "Grandma's Secret," a mockumentary-style true crime show
Citroen Takes on the Future With its new Campaign "2034 Election"
The film opens with a political news broadcast covering the presidential debate for 2034
The New Faces of The Distance Brand are Runners Who Are Victims of The Race for Likes on Strava
The entire campaign, across print and video, was created by Ojoz Yutaka, conceived by the agency BETC
Jeep and BETC Paris Expose "Fake Tough Guys" With the New Jeep Compass
Directed by Martin Werner, the film follows drivers busy "dirtying" their SUVs, singing Freddy Mercury's cult classic "The Great Pretender"
Canal+ Unveils its New Brand Campaign: Tango
With TANGO, CANAL+ highlights the unique role the Group plays in the creative process of cinematic works
French Broadcaster Launches Outdoor Campaign where its Media Player Comes to Life in
CANAL+ promotes its ultra-short window on theatrical films
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing