Billion Dollar Boy

Billion Dollar Boy (BDB) is the global, social-first agency with Creator Instinct™.

Billion Dollar Boy (BDB) is the global, social-first agency with Creator Instinct™. For over a decade, we've harnessed the exceptional creativity of content creators to deliver award-winning, effective social and creator marketing campaigns at scale. All with creator energy at their core. Since 2014, we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business.

Latest News

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy