Billion Dollar Boy

Billion Dollar Boy (BDB) is the global, social-first agency with Creator Instinct™.

Billion Dollar Boy (BDB) is the global, social-first agency with Creator Instinct™. For over a decade, we've harnessed the exceptional creativity of content creators to deliver award-winning, effective social and creator marketing campaigns at scale. All with creator energy at their core. Since 2014, we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business.

Latest News

Aug. 21, 2026

The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace

D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work

Aug. 21, 2026

Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?

Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch