Billion Dollar Boy
Billion Dollar Boy (BDB) is the global, social-first agency with Creator Instinct™.
New Billion Dollar Boy Research Reveals How Creator Instinct Drives Brand Impact on Social
The launch of the report marks a new chapter for Billion Dollar Boy, including a new brand identity, website and the trademarking of Creator Instinct
Billion Dollar Boy Launches Social Hubs Following Successful Rollout with Lipton
Each Social Hub is a market-specific team of creators, producers and strategists integrated as an extension of the brand’s in-house team
Ingka Group and Chupa Chups turn the Swedish Meatball Lollipop Into a Global Campaign
From an April Fools' tease engaging millions online to a global activation bringing real lollipops to stores
Billion Dollar Boy Appoints Laura Hernando as Head of Client Partnerships UK
In her new role, Hernando will focus on strengthening client relationships and will work closely with Billion Dollar Boy’s 110-strong European team
Companion Launches Creator Payments For Faster Brand Onboarding And Early Creator Pay
The service also includes Early Pay, an optional feature offering creators greater flexibility and certainty around when they are paid
FiveTwoNine and Billion Dollar Boy Team Up with Patreon to Support Creator Attendance at Cannes Lions
Applications close on March 23, with winners announced April 14
Consumers Aren't Ready to Let AI Tell them What to Buy, New Billion Dollar Boy Research Shows
This acceleration has fuelled widespread industry confidence in AI's ability to guide consumer decision-making
Billion Dollar Boy Names Piet Southey as New US Managing Director
The role will accelerate the growth of Billion Dollar Boy US, following its highest ever six-month US revenue performance, which drove a 99% increase in regional EBITDA
Mas+ by Messi Unveils Landmark Global Creator Activation with Billion Dollar Boy Group
The campaign marks the first time Leo Messi has collaborated directly with creators to promote Más+
New Research Reveals Marketers and Creators are Turning to "Vibe Marketing": Using AI to Combat Rising Creative Fatigue
Consumers stay cautious: 48% value emotional marketing, but only 33% believe generative AI delivers it effectively
Billion Dollar Boy Launches Research Report Exploring "The Real Impact of AI on the Creator Economy"
Supported by new, independent insights from a survey of 6,000 creators, consumers and marketers across the US and UK
Billion Dollar Boy and Portal Launch First Creator Conversion Tracker for Third-Party Retailers
The partnership includes an exclusive integration via API into Billion Dollar Boy Group’s proprietary creator marketing discovery
Latest News
Jul. 09, 2026
We Are Social Milan Partners with Netflix on Special RIV4LI Episode Inspired by a 13-year-old Fan's Letter
Produced by Stand By Me and featuring members of the original cast, the episode culminates in a surprise visit to the real Hailé's home in Toulouse
Jul. 09, 2026
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience