Billion Dollar Boy
Billion Dollar Boy (BDB) is the global, social-first agency with Creator Instinct™.
Billion Dollar Boy's Companion Launches "Creator Investment Intelligence"
Creator Investment Intelligence is Companion’s solution to restore certainty and transparency
Ending Content on a Positive Emotional Peak Increases Purchase Intent by 11% and Awareness by 34%
New research from Billion Dollar Boy reveals that content ending with a strong positive emotional peak in the final three seconds
New Billion Dollar Boy Research Reveals How Creator Instinct Drives Brand Impact on Social
The launch of the report marks a new chapter for Billion Dollar Boy, including a new brand identity, website and the trademarking of Creator Instinct
Billion Dollar Boy Launches Social Hubs Following Successful Rollout with Lipton
Each Social Hub is a market-specific team of creators, producers and strategists integrated as an extension of the brand’s in-house team
Ingka Group and Chupa Chups turn the Swedish Meatball Lollipop Into a Global Campaign
From an April Fools' tease engaging millions online to a global activation bringing real lollipops to stores
Billion Dollar Boy Appoints Laura Hernando as Head of Client Partnerships UK
In her new role, Hernando will focus on strengthening client relationships and will work closely with Billion Dollar Boy’s 110-strong European team
Companion Launches Creator Payments For Faster Brand Onboarding And Early Creator Pay
The service also includes Early Pay, an optional feature offering creators greater flexibility and certainty around when they are paid
FiveTwoNine and Billion Dollar Boy Team Up with Patreon to Support Creator Attendance at Cannes Lions
Applications close on March 23, with winners announced April 14
Consumers Aren't Ready to Let AI Tell them What to Buy, New Billion Dollar Boy Research Shows
This acceleration has fuelled widespread industry confidence in AI's ability to guide consumer decision-making
Billion Dollar Boy Names Piet Southey as New US Managing Director
The role will accelerate the growth of Billion Dollar Boy US, following its highest ever six-month US revenue performance, which drove a 99% increase in regional EBITDA
Mas+ by Messi Unveils Landmark Global Creator Activation with Billion Dollar Boy Group
The campaign marks the first time Leo Messi has collaborated directly with creators to promote Más+
New Research Reveals Marketers and Creators are Turning to "Vibe Marketing": Using AI to Combat Rising Creative Fatigue
Consumers stay cautious: 48% value emotional marketing, but only 33% believe generative AI delivers it effectively
Latest News
Aug. 21, 2026
The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace
D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work
Aug. 21, 2026
Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?
Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch