Common Good

LRXD, the original health and happiness agency, is rebranding as Common Good to better convey its area of expertise.

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Apr. 19, 2022

55-Year-Old Agency LRXD Is Now Common Good

Common Good name embodies agency's focus on uniting people around brands that believe in the betterment of people

Nov. 20, 2020

LRXD’s New Campaign Presents Friday as a Novelty: Insurance With Benefits People Ask For

Agency LRXD has created a new multimedia marketing campaign designed to present Friday Health Plans as a better insurance option than typical health plans.

Apr. 12, 2020

LRXD to Pump COVID-19-Fatigued Ad Industry Up with Motivating, Live, Daily Fitness Workouts

LRXD will also promote the series with fun, ’80s-themed assets

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Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon