Florence

Florence is a welcoming and diverse family of culture-defining artists who share a vision that great art challenges status quo and makes the world a better place to live in.
Oct. 23, 2026

Florence Signs Director Jake Vriez Elaar

The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work

Sep. 14, 2026

Production Company Florence Welcomes London-Based Director TARAN

TARAN has built an increasingly international portfolio across advertising, fashion and music, with commercial work spanning films for brands like Adidas, Amazon Prime

Oct. 28, 2025

Ad of the Day | Ferragamo's Hug Bag Takes Center Stage in Matteo Mosterts' "The Affair"

Conceived as an ambitious collaboration between Ferragamo, Mosterts, and lead actress Natasha Dupeyron, "The Affair" celebrates the brand's signature sophistication

Nov. 13, 2024

Florence Adds Director Parker Schmidt

Schmidt found his way into directing from his background as a competitive downhill skateboarder, where his world travels and brand relationships catalyzed a lifelong passion for film

Jun. 18, 2024

Florence Adds Talented Director and Photographer Louise Palmberg

Creative production studio Florence welcomes filmmaker and photographer Louise Palmberg to its esteemed roster of talent

Apr. 23, 2024

Florence Welcomes Director Matteo Mosterts

At the intersection of playfulness and artisan craftsmanship, Mosterts’s sophisticated cinematic vocabulary delivers heart and humor with captivating imagery

Latest News

Nov. 11, 2026

H/L Celebrates Diwali With Toyota and a Music-Centered Spot Featuring Bay Area Artist Fijiana

As home to one of the largest South Asian populations in the United States and a key community for NorCal Toyota

Nov. 11, 2026

Saint Elmo's Tourism and Schwarzwald Tourismus Develop Cuckoo Clock for Kelly Clarkson

Kelly Clarkson inquired about the bird in Brooklyn and later reported on X that she had been treated condescendingly