Florence

Florence is a welcoming and diverse family of culture-defining artists who share a vision that great art challenges status quo and makes the world a better place to live in.

Oct. 28, 2025

Ad of the Day | Ferragamo's Hug Bag Takes Center Stage in Matteo Mosterts' "The Affair"

Conceived as an ambitious collaboration between Ferragamo, Mosterts, and lead actress Natasha Dupeyron, "The Affair" celebrates the brand's signature sophistication

Nov. 13, 2024

Florence Adds Director Parker Schmidt

Schmidt found his way into directing from his background as a competitive downhill skateboarder, where his world travels and brand relationships catalyzed a lifelong passion for film

Jun. 18, 2024

Florence Adds Talented Director and Photographer Louise Palmberg

Creative production studio Florence welcomes filmmaker and photographer Louise Palmberg to its esteemed roster of talent

Apr. 23, 2024

Florence Welcomes Director Matteo Mosterts

At the intersection of playfulness and artisan craftsmanship, Mosterts’s sophisticated cinematic vocabulary delivers heart and humor with captivating imagery

Latest News

Aug. 21, 2026

The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace

D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work

Aug. 21, 2026

Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?

Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch