Founders

We are a multi-cultural agency that likes to provoke creative results.

Jun. 10, 2025

Lipton Hard Iced Tea Taps Into Intergenerational Party Culture With "Don't Retire the Party" Campaign

Boomer influencers Retirement House and millennial creator Cruz Corral unite for the love of the party

May. 07, 2025

Flavor Over Height: Seagram's Escapes Sparks a Dating Revolution for Short Kings Everywhere

Founders Agency adds humor and heart to a culturally relevant activation, celebrating personality over height in its latest Escape the Flavorless campaign

May. 08, 2024

"The Ratvertising Collection": Turning NYC Trash into Fashion

A fresh new campaign hits the streets of New York City, featuring the city’s imperfections: notorious rat infestations, trash, and soaring rent prices

Mar. 15, 2024

The We Love NYC Collection Gives Away a Photoshop Course to those who Purchase a T-Shirt from the Collection

Founders, the indie agency founded by Tanya De Poli & Checha Agost Carreno creates the "Princess Sale"

May. 15, 2023

Lipton Hard Iced Tea's Launch Campaign Will Have You Saying "Obviously"

The "Your Cup of (Hard) Tea" platform from Founders Agency, launches new brand - Lipton Hard Iced Tea with a delightfully obvious campaign

Mar. 03, 2023

Save the Dicks of Tomorrow from the Dicks ff Today

Sustainability NGO Eco House and Founders launch XXXs, the world's smallest condom for the world's biggest problem

Nov. 07, 2022

Miamis Biggest Sports Stars Join Forces in Support of The Miami Foundation

Players from five of Miami's biggest sports teams donate their autographs side by side on jersey in exchange for donations in aid of Give Miami Day

Sep. 08, 2022

A Whole New Meaning to the Phrase "Seeing Your Name up in Lights"

Independent agency Founders uses innovative measures to share their big and bold ideas with brands

Jul. 25, 2022

Hornitos Tequila Reimagines the Agave Fields of Mexico in New York City for National Tequila Day

In honor of National Tequila Day Hornitos Tequila teamed up with street artist and muralist, MADSTEEZ

Jul. 22, 2022

Resident Evil Terrifies the Streets of Santa Monica for Netflix Series Launch

Founders create activation which installs man in an isolated glass cell who gradually turns into a Zero

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing