JKR
Only 28% of Brand Equity Comes From Paid Media, New JKR and Kantar Study Finds
Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest
JKR Helps Tenable Bring Clarity to Cybersecurity's AI Era
JKR partners with Tenable on a strategic brand transformation and campaign to reposition the company as a Modern Leader in Exposure Management
JKR Announces New Executive Leadership Team and UK CEO as Business Expansion Continues
JKR is defining what a branding agency of the future looks like through leadership evolution and the integration of new technologies and partnerships
JKR Crafts Strategy, Identity, and Experience for D&AD Awards and Festival 2025
The "Drawn to Create" campaign brings creativity’s pull to life, forging distinctive brand behaviors that connect and future-proof D&AD across all touchpoints
JKR Has Built the World's Most Distinctive Brands
Global branding agency JKR boosts strategic and creative power with an Experience acquisition and Strategy expansion
JKR Appoints Ricardo Bezerra as ECD, Further Strengthening its World-Class Creative Leadership Team
Ricardo brings more than 25 years of award-winning experience in branding, design, and innovation
JKR Adds Industry Heavyweight Stuart Radford to its Expanding Global Creative Leadership Team
Stuart’s appointment reflects the agency’s ongoing growth, with a 25% expansion into new categories over the past year
Latest News
Nov. 06, 2026
Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans
Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026
Nov. 06, 2026
Georgia Natural Gas Brings Simplicity to the Chaos
ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign