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M&C Saatchi Sport & Entertainment

20 years connecting brands to consumers through the things people love.

We connect brands to consumers through the things people love, making brands culturally relevant through passions. 100+ passion specialists who live and breathe sport and entertainment and are part of the sub-passions and sub-culture audiences around, and across, those spaces.

Latest News

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy