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M&C Saatchi Sport & Entertainment

20 years connecting brands to consumers through the things people love.

We connect brands to consumers through the things people love, making brands culturally relevant through passions. 100+ passion specialists who live and breathe sport and entertainment and are part of the sub-passions and sub-culture audiences around, and across, those spaces.

Latest News

Jul. 09, 2026

We Are Social Milan Partners with Netflix on Special RIV4LI Episode Inspired by a 13-year-old Fan's Letter

Produced by Stand By Me and featuring members of the original cast, the episode culminates in a surprise visit to the real Hailé's home in Toulouse

Jul. 09, 2026

The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver

Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience