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M&C Saatchi Sport & Entertainment

20 years connecting brands to consumers through the things people love.

Sep. 18, 2026

M+C Saatchi Sport & Entertainment Launches "HOME 28" Ahead of UEFA EURO '28

The HOME 28 collective unites specialist teams across England, Ireland, Scotland and Wales, giving brands unrivalled local expertise

Jul. 23, 2026

M+C Saatchi Sport & Entertainment Evolves Leadership Team to Accelerate International Growth

Laura Coller adds global chief operating officer responsibilities while continuing as UK CEO; Ross Watson appointed managing director UK

Jun. 24, 2026

M+C Saatchi Sport & Entertainment Appointed as Global PR Agency for Boss and Hugo

The agency will work for BOSS and HUGO across key brand and business moments

Feb. 16, 2026

M+C Saatchi Sport & Entertainment Appointed by Betway to Deliver through-the-Line Global Sponsorship Campaign

This collaboration marks an exciting milestone as Betway, a leading global gaming and entertainment brand

Nov. 20, 2025

M+C Saatchi Sport & Entertainment Launches Fancom #3: A Call For Brands to Engage Women's Culture with Intention

The latest edition of M+C Saatchi Sport & Entertainment's Fancom report explores how women are reshaping the culture of sport, entertainment and lifestyle

Oct. 16, 2025

Formula E Appoints M+C Saatchi Sport & Entertainment to Boost Global Brand and Communications

Agency wins global brief following competitive pitch process

Jul. 08, 2025

Forget Love Island. Love Iceland: Jalen Brown Trades Drama for True Paradise on a Rebound Trip

A short film shares an open invitation to the ex-contestant to explore Iceland and all it has to offer

Apr. 08, 2025

M+C Saatchi Sport + Entertainment Announces New U.S. Leadership Team

Val Middleton, former EVP for NBA superstar Stephen Curry, to lead sports & talent partnerships; Danielle Mileno to head PR

Jan. 23, 2025

ATP Tour Picks M&C Saatchi Sport & Entertainment for Innovative Content after Competitive Pitch

The multiple award-winning agency has been retained to develop ATP Tour’s digital and social-first non-live content through 2025

Latest News

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy