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M&C Saatchi Sport & Entertainment

20 years connecting brands to consumers through the things people love.

Jun. 24, 2026

M+C Saatchi Sport & Entertainment Appointed as Global PR Agency for Boss and Hugo

The agency will work for BOSS and HUGO across key brand and business moments

Feb. 16, 2026

M+C Saatchi Sport & Entertainment Appointed by Betway to Deliver through-the-Line Global Sponsorship Campaign

This collaboration marks an exciting milestone as Betway, a leading global gaming and entertainment brand

Nov. 20, 2025

M+C Saatchi Sport & Entertainment Launches Fancom #3: A Call For Brands to Engage Women's Culture with Intention

The latest edition of M+C Saatchi Sport & Entertainment's Fancom report explores how women are reshaping the culture of sport, entertainment and lifestyle

Oct. 16, 2025

Formula E Appoints M+C Saatchi Sport & Entertainment to Boost Global Brand and Communications

Agency wins global brief following competitive pitch process

Jul. 08, 2025

Forget Love Island. Love Iceland: Jalen Brown Trades Drama for True Paradise on a Rebound Trip

A short film shares an open invitation to the ex-contestant to explore Iceland and all it has to offer

Apr. 08, 2025

M+C Saatchi Sport + Entertainment Announces New U.S. Leadership Team

Val Middleton, former EVP for NBA superstar Stephen Curry, to lead sports & talent partnerships; Danielle Mileno to head PR

Jan. 23, 2025

ATP Tour Picks M&C Saatchi Sport & Entertainment for Innovative Content after Competitive Pitch

The multiple award-winning agency has been retained to develop ATP Tour’s digital and social-first non-live content through 2025

Latest News

Jul. 09, 2026

We Are Social Milan Partners with Netflix on Special RIV4LI Episode Inspired by a 13-year-old Fan's Letter

Produced by Stand By Me and featuring members of the original cast, the episode culminates in a surprise visit to the real Hailé's home in Toulouse

Jul. 09, 2026

The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver

Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience