Modern Formula (MoFo)

Media solutions born from data and creativity.

Modern Formula (MoFo) is a full-service media agency that creates customizable solutions for world-class clients by balancing the needs of intelligent strategy, data-driven insights, and innovative creative ideas. Led by a senior team of seasoned media professionals, MoFo brings together discipline expertise from across the marketing landscape to take media planning and buying to new heights. The team’s white glove service is born from real-world experience on both the client and agency side. MoFo is a proud collaborator within the Conspiracy Theory network.

Latest News

May. 06, 2024

Cheil Worldwide Creates Hard-Hitting Audio Campaign for Save the Children Hong Kong

The film uses immersive Dolby Atmos 7.1 Surround Sound to lay bare the horrors of child abuse

May. 06, 2024

Gerety Awards Presents: Gerety Talks UAE Creative Leaders

Gerety Talks UAE Creative Leaders, Dida Atassi, Natalie Shardan and Lucy Harvey. Tuesday, May 7, 2024.