Modern Formula (MoFo)

Media solutions born from data and creativity.
Modern Formula (MoFo) is a full-service media agency that creates customizable solutions for world-class clients by balancing the needs of intelligent strategy, data-driven insights, and innovative creative ideas. Led by a senior team of seasoned media professionals, MoFo brings together discipline expertise from across the marketing landscape to take media planning and buying to new heights. The team’s white glove service is born from real-world experience on both the client and agency si...

Latest News

Nov. 11, 2026

H/L Celebrates Diwali With Toyota and a Music-Centered Spot Featuring Bay Area Artist Fijiana

As home to one of the largest South Asian populations in the United States and a key community for NorCal Toyota

Nov. 11, 2026

Saint Elmo's Tourism and Schwarzwald Tourismus Develop Cuckoo Clock for Kelly Clarkson

Kelly Clarkson inquired about the bird in Brooklyn and later reported on X that she had been treated condescendingly