Modern Formula (MoFo)
Media solutions born from data and creativity.
Modern Formula (MoFo) is a full-service media agency that creates customizable solutions for world-class clients by balancing the needs of intelligent strategy, data-driven insights, and innovative creative ideas. Led by a senior team of seasoned media professionals, MoFo brings together discipline expertise from across the marketing landscape to take media planning and buying to new heights. The team’s white glove service is born from real-world experience on both the client and agency side. MoFo is a proud collaborator within the Conspiracy Theory network.
Latest News
Sep. 08, 2026
ARK Agency Appointed to Support Eden Project's Nature: Connections and Recovery Programme
The agency will help develop the creative for a three-year initiative connecting communities with the outdoors
Sep. 08, 2026
Lobster Doubles Down on Human-Led Storytelling
A fresh identity and website bring that thinking to life, right down to a human counter on each project, recognising the people behind the work