Modern Formula (MoFo)

Media solutions born from data and creativity.

Jul. 14, 2023

E-Bike Brand Euphree Launches City Robin X+ Model Campaign

Modern Formula creates launch campaign showcasing fully integrated wiring, and intuitive torque sensor technology

Apr. 25, 2023

Pivot CMO, Modern Formula Merger Brings Creative Firepower to Performance Marketing

Pivot CMO, an elite-performance marketing solutions company, is merging with new-media agency

Feb. 03, 2022

Min Kwak Joins Modern Formula to Lead Integrated Media Efforts

MoFo is a proud collaborator within the Conspiracy Theory network

Latest News

Sep. 29, 2026

Peloton Debuts the Peloton Tread Flex Alongside Miley in "Let Yourself Run" Creative Campaign

As the next chapter of Peloton's "Let Yourself Go" brand platform, "Let Yourself Run" evolves the narrative by redefining the running experience

Sep. 29, 2026

NFL Shop and Yard NYC Inspire Game-Day Style with "Fan Like A Pro"

In “Fan Like A Pro,” NFL fandom becomes a style statement—where personal expression and team pride go hand in hand