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Proximity BBDO Paris

We make brands more valuable to people, and people more valuable to brands.

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Apr. 21, 2026

"The Victorious Soldier" Reimagined in BBDO Paris' "Broken Souls" Campaign

Carried by the music "Remains" by Volker Bertelmann and the voice of Finnegan Oldfield, the narrative gradually fractures the frozen image

Apr. 02, 2026

Ad of the Day | Volkswagen and BBDO Paris Talk About Innovation by Celebrating Parents

A clear perspective on innovation that the brand chooses to express in its own way, drawing on a universal truth

Nov. 26, 2020

Ubisoft Shapes Its Destiny with CLM BBDO Discover "The Mountain"

Ubisoft is launching an ambitious new license - Immortals Fenyx Rising, an epic game rooted in Greek mythology, in which players embody Fenyx, a demi-goddess called upon to save the gods.

Nov. 26, 2020

Ubisoft and CLM BBDO Aim Right with "The Shooter", the New Global Campaign for Tom Clancy's Rainbow Six SIEGE

Ubisoft unveiled the new global campaign for its iconic game Tom Clancy's® Rainbow Six Siege.

Oct. 25, 2018

Just Dance 2019 And BBDO Paris Reveals Why We All Love to Dance

Like last year, the game will be available on Nintendo Switch™, Wii U™, Wii™, Xbox One, Xbox 360, and PlayStation®4 computer entertainment system 

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Sep. 28, 2026

MOX Creates New Brand Identity for Formula E's Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport

Sep. 28, 2026

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing