Samy Alliance

SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity.
Oct. 23, 2026

Grindr Appoints SAMY as US & Global Influencer Marketing Agency of Record Social-First Agency

In a separate appointment, the dating app also appointed SAMY as its social media agency across Latin America

Oct. 08, 2026

SAMY Accelerates US Expansion with Get Engaged Acquisition

The deal significantly expands SAMY’s scale and capabilities in the US as it accelerates growth in social and creator marketing in the US

Sep. 25, 2026

The North Face Expands SAMY Remit with Influencer Management Brief

The remit builds on a partnership that saw SAMY refresh The North Face’s social media strategy in December 2024

Jul. 22, 2026

Haaland Didn't Win The World Cup, But He Did Win The Hearts of American Football Fans and Beyond

SAMY social media analysis suggests a new challenger to the Messi and Ronaldo throne

Jun. 05, 2026

Brands Account for Under 1% of World Cup Social Media Conversations

New SAMY data shows "everything but soccer" is driving U.S. online World Cup conversations

May. 14, 2026

New PETA Ads Promote Penile Performance from Plants

The campaign was created in collaboration with creative agency Samy Alliance, and production company Contrario

Apr. 28, 2026

L'Oreal Romania Partners With SAMY to Boost Local Digital Marketing

Starting in June 2026, SAMY will manage the entire ecosystem for all 21 brands of the L’Oréal Groupe in Romania

Apr. 22, 2026

Barilla Appoints SAMY as Global Influencer Marketing Partner

The partnership is already active across key markets: Barilla in Italy, Brazil, Germany and Switzerland, and Wasa in Sweden, Denmark and Italy

Apr. 20, 2026

Radox Appoints SAMY as Social Agency of Record

The appointment signals a strategic shift in how Radox approaches social, with the brand transitioning from broad audience targeting to a more long-term, agile, and creator-led strategy

Apr. 15, 2026

SAMY Unveils AI-Powered Technology Platform, Maia

Maia lets marketers map, manage, and measure their social ecosystem in one setup by unifying paid social, influencer, and owned media

Mar. 23, 2026

Unilever's Foods Business Appoints SAMY to Develop a Unified Global Influencer Strategy

SAMY’s tech-driven, intelligence-fuelled insights will sit at the heart of the strategy

Feb. 03, 2026

2026 is The Year of Reckoning for Influencer Marketing, Data Shows

The findings, taken from the SAMY Marketing Trends 2026 report, reveal that investment is rising in the channel but with a clear caveat from the C-suite

Latest News

Nov. 06, 2026

Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans

Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026

Nov. 06, 2026

Georgia Natural Gas Brings Simplicity to the Chaos

ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign