Samy Alliance

SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity.

Mar. 31, 2025

Being Vegan is Good Sh*T! New PETA Video Highlights Poowerful Digestion Pros of Plants

PETA, creative agency Samy Alliance, and production company Flamboyant Paradise have created a stinkin' cute, animated video

Mar. 13, 2025

Guatemala Goes Global in New Campaign from SAMY Alliance

Guatemalan Institute of Tourism, has launched its new global multi-channel marketing campaign, in partnership with social-first agency, SAMY Alliance

Feb. 24, 2025

L'Oreal Partners with SamyRoad to Handle their Influencer Marketing Strategy in Italy

This significant appointment follows a full year of outstanding service from SAMY Alliance as L'Oreal's influencer marketing partner in Iberia

Feb. 06, 2025

Bridgepoint to Become Majority Shareholder of SAMY Alliance

Since Bridgepoint’s initial investment in 2023, SAMY has surpassed annual revenue targets of €100M, with further growth through successful M&A in the US, Europe and LATAM

Feb. 04, 2025

Top Automotive Brands Struggle to Engage on Social Media, Finds New SAMY Alliance Report

Mercedes-Benz and MINI lead the way, while most brands fail to make the most of community management strategies

Jan. 24, 2025

SAMY Alliance Acquires Content Lab, Advocacy Marketing Agency Focused on Emerging Platforms

Addition underscores SAMY Alliance’s commitment to redefining the future of social media marketing on a global scale

Latest News

Jun. 17, 2026

BURN Studio Signs Rising Director Matheo Fernandes Following Shots and Ciclope Honors

Matheo has quickly emerged as a distinctive new voice working across fashion, commercials and narrative filmmaking

Jun. 17, 2026

Leroy Merlin Transforms Neighborly Notes into Promo Codes

Faced with this reality, Leroy Merlin and agency BETC Fullsix invented: The Neighbors' Promo Code